AIA Partnership

The Club delivers a unique football coaching programme with AIA across Asia. Our coaches work with players of all levels, nurturing talent and promoting AIA’s well-being initiatives.

About

AIA and Tottenham Hotspur in Asia

AIA and Tottenham Hotspur have enjoyed a successful partnership since the start of the 2013/2014 season. Our relationship goes beyond the pitch and reflects the shared commitment of the Club and AIA in providing football development opportunities for young people and promoting healthy living through the sport. Since May 2017 have directly engaged with over 100,000 participants across Asia-Pacific.

Our coaches have supported AIA's brand positioning of leading 'Healthier, Longer, Better Lives' by promoting exercise and nutrition across a variety of activities and at various locations in Asia including Hong Kong, China, Singapore, Thailand, Cambodia, Indonesia, Vietnam and Sri Lanka.

Case Studies

AIA Indonesia

The Club has delivered unique football coaching programmes with AIA across Indonesia.

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Global coaching discovery Nathan earns professional contract at Persija Jakarta

You may remember that Nathan, 15, earned an Academy contract with Persija Jakarta - one of the biggest teams in Indonesia - after taking part in our Asia Player Development Programme, delivered in partnership with AIA.
He was offered a new long-term deal that will see him turn professional when became 17 in 2022.

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Hong Kong Football Club Partner Programme

We are delighted to be working with Hong Kong Football Club to bring the opportunity for local young players to work with our Global Football Development coaches and take part in sessions where the coaching methods are the same as those used by our First Team and Academy.

Latest News

Sports Industry Awards Asia

AIA had a very successful night at the SPIA Asia in the beginning of December where AIA Indonesia won the ‘CSR Initiative of the Year’ Gold Award for their ‘Soccer for the Nation’ programme, AIA China received the Bronze Award for ‘Best Brand Activation of the Year’ for their activities with the Club around the Tottenham Hotspur ICC Tour in Shanghai.
Anton Blackwood, International Development Manager, said: "We are very proud that our work with AIA has received such great recognition. We strive to leave a lasting memory with all participants and will continue to do so by delivering world-class player and coach development"

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"WE COULDN’T BE PROUDER OF OUR PARTNERSHIP WITH SPURS AND THE IMPACT THE COACHES HAVE HAD ON OUR BUSINESS IN ASIA."
Adrian New - Director of football iniciatives, AIA
AIA HLBL Spurs coaches & Children's Wishing Well

Latest AIA News